If you’ve ever looked through a magazine, watched a commercial, or seen an ad poster in the subway, you may have felt envious of the flawless skin and attractive bodies of photo models and celebrities. Bored Panda wants to remind you not to get caught up in the unrealistic beauty standards portrayed in the advertising world.
Don’t be too hard on yourself if you’ve fallen for the standards set by advertising companies. They heavily rely on their good old friend, Photoshop, to erase acne, lines, and fat, creating an idealized body image. However, fashion brand Boohoo decided to break away from this traditional advertising approach and is receiving praise online for their campaign choice. Boohoo shared pictures of models confidently embracing their natural beauty, including stretch marks, without any Photoshop tricks. While they’re not the pioneers of the ‘real women’ campaign promoting inclusivity, people are expressing their appreciation through reposts and positive comments. Scroll down to see the unaltered beauty of Boohoo models!