35 Advertisements So Clever, They Deserve A Permanent Spot On The Internet

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Marketing teams face increasing challenges as people are overwhelmed with advertisements, making it difficult to capture attention. When an ad manages to grab your interest, it shows effective marketing strategies were used.

The Instagram page “Brilliant Advertisements” showcases top-notch marketing campaigns. Keep an eye on your wallet, relax as you browse, and remember to like your preferred ones.

#1. UNICEF “One Shot Is Enough” Campaign On Cyber Bullying That Won A Set Of Gold Press And Outdoor Lions At Cannes In 2015

UNICEF "One Shot Is Enough" Campaign On Cyber Bullying That Won A Set Of Gold Press And Outdoor Lions At Cannes In 2015

#2.”Man Of Steel” Superman Elevator Ad

"Man Of Steel" Superman Elevator Ad

Some successful marketing strategies don’t involve traditional advertisements. By associating their brand with topics that capture public interest, companies can gain recognition. For instance, Dove’s “real beauty” campaign focused on women’s self-perceptions of beauty instead of directly promoting their products.

A well-known finding was that “just 4% of women globally view themselves as beautiful.” This study shed light on the negative impact of unrealistic beauty ideals on women’s mental well-being, despite encountering many beautiful women in a short time in any city center.

#3. Beach Shower That Looks Like A Giant Sprite Machine

Beach Shower That Looks Like A Giant Sprite Machine

#4. Don’t Buy Exotic Animal Souvenirs

Don't Buy Exotic Animal Souvenirs

#5. If You Want Stronger Marriage, Work On It Together

If You Want Stronger Marriage, Work On It Together

People and media sources were talking and spreading the word about a study that cleverly incorporated Dove’s branding and logo and directed people to their official website. By doing this, Dove managed to avoid the problem of people ignoring their ads by using research as a sneaky tactic. This type of marketing can be seen as an ideal situation, where a company invests its resources to create something beneficial for everyone.

#6. Anti-Smoking

Anti-Smoking

#7. Daihatsu

Daihatsu

#8. Unicef – Every Child Needs A Family

Unicef - Every Child Needs A Family

There seems to be a competition happening among marketers, as they are realizing that a growing number of people are getting better at ignoring advertisements. Posters and billboards hardly grab our attention anymore, and most of us find ways to occupy ourselves when we come across an unskippable video ad. Surprisingly, even back in 2000, researchers had observed that many individuals already had a tendency to overlook banner ads.

#9. New Tattoo Artists Wanted For Berrge Tattoo Studio. To Apply, You Have To Fill In The Qr Code Carefully!

New Tattoo Artists Wanted For Berrge Tattoo Studio. To Apply, You Have To Fill In The Qr Code Carefully!

#10. Erdal Shoe Polish

Erdal Shoe Polish

#11. Band Aid: Flexible Fabric

Band Aid: Flexible Fabric

Additional research on the subject has revealed that an astonishing 93% of advertisements are ignored even when they are right in front of the user. With the rise of ad blockers and other similar technologies, it makes you question if anyone has truly seen an online ad. This may explain why many banner ads are obnoxious, intrusive, and misleading, as they resort to every tactic possible to grab your attention for more than a mere second.

#12. Creative Marketing

Creative Marketing

#13. These Guys Came Up With The Lollipop In 1958. While Others Promote Their Sugar-Free Products Stressing The Health, Chupa Chups Does It Differently

These Guys Came Up With The Lollipop In 1958. While Others Promote Their Sugar-Free Products Stressing The Health, Chupa Chups Does It Differently

#14. Think Of Both Sides

Think Of Both Sides

It’s fascinating how this figure may decrease even more on websites you visit often. Once you become accustomed to a digital platform, your eyes instinctively know where to focus and what to disregard. Essentially, your brain and eyes work together to create a highly efficient ad blocker. It’s somewhat amusing to think that multi-million dollar advertising campaigns can be thwarted by your brain operating on autopilot.

#15. Toothpaste Billboard

Toothpaste Billboard

#16. Don’t Selfie And Drive

Don't Selfie And Drive

#17. Sopranos Taxi Ad

Sopranos Taxi Ad

It’s quite surprising that even with extensive research and the ability to track clicks in real-time, certain companies continue to believe that running terrible, annoying, and ineffective ads is acceptable. Numerous studies have proven that using specific calls to action, such as “click here” or “sign up now,” hardly influences the user’s actions.

#18. Silberman’s Fitness Center

Silberman's Fitness Center

#19. “Obscene To Some. Beautiful To Us.”

"Obscene To Some. Beautiful To Us."

#20. DHL: The Fastest Express Service

DHL: The Fastest Express Service

Just like how an outstanding advertisement can elevate an ordinary company, a dreadful ad can damage its reputation regardless of the quality of its products. Countless ads are so irritating that they provoke us to vow never to support those products. Studies reveal that bothersome or disruptive ads can evoke negative feelings in most users.

#21. McDonald’s: Open 24 Hours

McDonald's: Open 24 Hours

#22. More And More Cyclists Are Being Injured In Streets And Roads

More and more cyclists are being injured in streets and roads

I might receive some negative feedback, but I really dislike road cyclists. They tend to ride on the narrowest roads and ignore cycle lanes on bigger roads. They ride side by side, and if you ask them to move into a single lane, they can be very aggressive, yelling and gesturing rudely. They often hold up traffic lanes to chat or ride slowly. Some may even damage your car if you get too close. I enjoy cycling myself, but I have issues with entitled cyclists in my country. It’s not the ones commuting to work (they are usually respectful and relaxed), but rather the wealthy individuals cycling for leisure.

#23. Arno Turbo Fan

Arno Turbo Fan

In the realm of online advertising, the user’s existing beliefs about the brand play a crucial role. Online ads, being more noticeable than traditional ones, evoke stronger feelings since they stand out in any digital space. Therefore, encountering an ad for a beloved brand serves as a gentle reminder of its presence, and the opposite holds true as well.

#24. Mini: Outside The Box

Mini: Outside The Box

#25. Feed SA, A South African Charity

Feed SA, A South African Charity

#26. Harry’s Bread: Nice And Soft

Harry's Bread: Nice And Soft

It’s true that this situation provides a great opportunity for innovative and imaginative advertisers. While many of us can easily come up with a typical ad, something more unique and unconventional could really grab our attention. With most ads being overlooked nowadays, anything that stands out is bound to keep us engaged for a longer period of time.

#27. Seagram India: Make A Responsible Choice

Seagram India: Make A Responsible Choice

#28. Advertisement For The Dubai Autism Center

Advertisement For The Dubai Autism Center

#29. Semi-Transparent Billboard To Convey The Feeling Of Speed

Semi-Transparent Billboard To Convey The Feeling Of Speed

While a few choose to take the low road and bombard us with noise, falsehoods, and commotion, this compilation demonstrates that there is still space for valuable concepts that inspire us, rather than just creating chaos. So, if you’re interested in continuing to view advertisements (which is not very common), we have you covered.

#30. Kashinsky & Stergakos Dental-Care

Kashinsky & Stergakos Dental-Care

#31. Tipp-Ex

Tipp-Ex

#32. Impossible

Impossible

#33. Heinz Hot Ketchup

Heinz Hot Ketchup

#34. Nivea: Because Life Makes Wrinkles

Nivea: Because Life Makes Wrinkles

#35. Guinness: Phones Down, Please

Guinness: Phones Down, Please

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